Category: Business Studies

 

Marketing Plan: Predator Shield

 


 1. Executive summary

Extreme adventure is in the course of releasing a predator shield of its kind which will be referred to as extreme adventure predator shield. Our preoccupation as at the moment is to exceed customer expectations and with that in mind we shall mainly focus on the quality of the product. With that in mind, the predator shield has been designed to last long by incorporating a lithium X1V45 battery and to withstand any extreme condition, the product is encased in a rubber casing.


As a first mover in the industry, we plan to execute a well coordinated promotion to secure a large chunk of the market share before competition sets in. Our target market is the adventurous youth and middle age individuals who spend about $2000 annually in touring the world’s jungles. Our survey shows that 65% to 75% would be interested in a predator shield due to the dangers they are exposed to in the jungle. For purposes of the project, we require about $109,000.


 2. Situation analysis

a) Company analysis

Extreme adventure prides itself as the leading supplier of camping and mountain climbing equipment as well as a wide range of other expedition equipment. Currently we have 60% of the market share. Our mission is ‘to provide quality and reliable expedition equipment to all our customers on a global scale.’


 b) Industry analysis

The predator shield is being introduced in an industry whose net worth has been estimated to be well over $786.8million. Those who explore the jungles spend an average of $1342 on jungle exploration all over the world on an annual basis.


 c) Market analysis

A recent study conducted by this company to chart customer demographics as well as lifestyles took into consideration a jungle exploration list of about 200,000 jungle exploration customers.

Based on the findings, customers were divided into groups which are in one way or the other distinguishable and the base for segmentation included age and sex.


 d) Competitor analysis

The focus in this case is our indirect competitors. As at the moment, Extreme Adventure remains a first mover as far as the predator shield is concerned and hence the only licensee in regard to the same. With that in mind, our drive aligns itself against a wide range of methods which can be taken to be substitutes when it comes to protection against an attack by predators. The alternatives as at the moment include but are not limited to the use of rifles which are in some quarters seen to be unethical.


The use of a rifle for defense ends up killing the predator. There is also the use of an injector gun which temporarily paralyses the predator but its use has been put to task due to alleged negative long term health complications on animals it is used against. The company is hence in a good competitive position when it comes to the predator shield. Its established market for expedition equipment and given the fact that there is no known side effect of using the predator shield as compared to the other products is expected to remain our competitive advantage.


 e) Environmental analysis

Our main strong point is the fact that the predator shield is not known to cause any harm to predators in any way. The developmental stages preliminary research shows that only a temporal discomfort is caused to the predators by the high sound waves emission of the predator shield. This shield is hence in line with measures being taken to avert the extinction of some predators such as the tiger which face extinction.


 3. SWOT analysis

Extreme Adventures is the sole producer of the predator shield in the market place. With that in mind, there are a wide range of opportunities in the market place as direct substitutes are nonexistent. The only threat is the entry of competitors in the market place. Our strengths are informed by our sufficient understanding of the expedition market as well as a superior market share. Our increasing revenue base is also impressive and hence with that trend, we can in future afford to finance distribution expenses (Exhibit 1). As at the moment, we do not have any significant weaknesses.


 4. Marketing strategy development

The target market segment is active jungle expedition adventurers. The product will be made readily available and the design has been done to attract attention from expedition adventurers . We shall focus on the products environmental record as well as its protective and safety aspect. For the jungle expedition lovers below 20 years, we have a wide range of designs to choose from. The product comes in three colors i.e. blue, black and pink. This is a deliberate move to make it appealing to customers of both sexes.


 5. Marketing mix development

With regard to promotion, Extreme Adventure has twin objectives. One will be to stimulate the acceptance of the shield and secondly to enhance sales for the same. Posting to appropriate social media will be our main technique when it comes to promotion. This will be supplemented by advertising in appropriate expedition journals (exhibit 2). 


 With regard to the place, we shall initially be the distribution channel for our seven strategic outlets in several cities as well as 39 other affiliates globally. In the next 7 years, we plan to increase our distribution to include direct sales and delivery from our website.


 When it comes to pricing Extreme Adventure will utilize a cost-plus pricing strategy. This will go a long way towards gaining a better cost control. The price of the predator shield is informed by a development cost of $400 per unit and a markup of 30%.


 When it comes to packaging, all our products are sold in recycled packs. This is a deliberate step to underscore our commitment to environmental conservation. The packaging of the predator shield will not be any different.


 6. Marketing objectives, budgets and timelines

As stated elsewhere, our marketing objective is to stimulate acceptance of the predator guard at the market place and secondly to enhance sales. All the marketing tasks should be completed in a time frame of two years and as this is a resource intensive undertaking, estimates will be developed for the budget. The total cost projections as at the moment is $109,000 (Exhibit 2).


 7. Marketing performance evaluation

To evaluate its market performance, the company will use the profitability index coupled with demand levels. Feedback will be encouraged so as to gauge customer satisfaction. Positive feedback will be an indicator of customer satisfaction while negative feedback will be acted upon by enhancing corrective measures.


Exhibit 1

 The extreme adventure revenues                                                                               

                                                            2005    2006    2007    2008    2009    2010

                                                            $2.3B  $2.9B   $3.3B    $3.9B   $4.2B   $5.1


 Exhibit 2

The marketing expense budget

 

                               year 1

                               year 2

Postings to social media

 

$27,000

$34,000

Postings to expedition journals

 

$19,000

$29,000

Totals

     

$46,000

$63,000

           

 

Rosemary Clinton is the Author of this paper. She is a senior academic writer and an editor and she offers custom research papers. Thus, people that doubt their own writing abilities can use the best custom paper writing service and forget about their fears and lack of confidence by visiting ResearchPapers247.org

Qualitative Design

 


            My choice of research design would be the qualitative design. As Weinberg (2002) argues, qualitative methods are extremely crucial when it comes gaining an understanding of a given phenomena. The research question I would consider is “why do people go against the expert advice of their doctors?” On coming up with the research question, I would choose a case study as the qualitative design type I would be happy to pursue.


Creswell (2003) notes that for a single case study, the case study design type is best as it strives to expound on a given phenomena. With that in mind, the case could be an institution, group or even person. In this scenario, the case involves a group; i.e. individuals who do not follow the expert advice advanced to them by their doctors.


 With that in mind, I would be interested in explaining the ‘why’ question as regards people’s tendency to go against advice and directions given by qualified medical practitioners. It has been found out that patients risk their livers in a number of ways by sometimes doing the exact opposite of what their doctors recommend. There are a wide range of reasons for these. In his research will set to put this reasons to perspective.


         The research question I formulate above is appropriate as it does not lead to the raising of other questions. It does not also have words which may be taken to have dual meanings. To address the research question formulated above, I would begin by beginning from a given theoretical perspective. This will in one way or the other give some vital insights which I will then set to test.


 References

Weinberg, D. (2002). Qualitative research methods. Wiley-Blackwell

Creswell, J.W. (2003). Research design: qualitative, quantitative, and mixed method approaches SAGE


 

Rosemary Clinton is the Author of this paper. She is a senior academic writer and an editor and she offers custom research papers. Thus, people that doubt their own writing abilities can use the best custom paper writing service and forget about their fears and lack of confidence by visiting ResearchPapers247.org

Qualitative Design: Home Health Care

 


                 My choice of research design would be the qualitative design. The topic in this case is ‘Home Health Care’ As Weinberg (2002) argues, qualitative methods are extremely crucial when it comes gaining an understanding of a given phenomena. The research question I would consider is “does the patient get cost effective as well as quality service?” On coming up with the research question, I would choose a case study as the qualitative design type I would be happy to pursue.


Creswell (2003) notes that for a single case study, the case study design type is best as it strives to expound on a given phenomena. With that in mind, the case could be an institution, group or even person. In this scenario, the case involves a group; i.e. individuals who are enrolled in the home healthcare program.


 With that in mind, I would be interested in explaining the ‘whether’ question as regards their cost as well as service quality people are getting when it comes to home healthcare. Over time, the quality as well as cost of the various home care programs has been put to question and hence with that in mind, a research of this nature is not only needed but is also appropriate. An answer to this research question is highly relevant as it would inform policy decisions at the implementation level.


             The research question I formulate above is appropriate as it does not lead to the raising of other questions. It does not also have words which may be taken to have dual meanings. To address the research question formulated above, I would begin by beginning from a given theoretical perspective. This will in one way or the other give some vital insights which I will then set to test.


 References

Weinberg, D. (2002). Qualitative research methods. Wiley-Blackwell

Creswell, J.W. (2003). Research design: qualitative, quantitative, and mixed method approaches SAGE


 

Janet Peter is the author and is associated with meldaresearch.com which is a global research papers 24/7 provider. If you would like help in essays, research papers, term papers and dissertations, you can visit ResearchPapers247.com

 

Cooperative Learning

 


Introduction

                  Cooperative learning is a learning curriculum and it requires students to learn working together so that they can acquire and retain information. This type of learning involves students clustering themselves in small groups so that they can work together on various academic tasks and assignments. It encourages working together and hence avoiding competing against one another. This paper will discuss about cooperative learning and its benefits.


Discussion

Cooperative Learning

                   Cooperative learning encourage students to work together and learn together in order to accomplish various academic assignments and tasks. The various characteristics defining cooperative learning are as following:


              First of all, it is characterized by students working together on common academic tasks which can be handled through group work. The other characteristic is that students work together in groups consisting of two to five members. It is also noteworthy that cooperative learning is characterized by students making use of pro-social and cooperative behavior to accomplish given tasks or activities. The other characteristic to note is that students who practice cooperative learning portray interdependency. This is due to the fact that structuring of activities enables students to need each other in order to accomplish the activities and tasks. The final characteristic is that individual students take account for their learning activities or tasks (Gillies, 2007).


                      There are several learning structures and techniques used for cooperative learning. The first technique is known as the three-step interview. This technique is a tool that enables students in a given group or team to know one another. It can also be used to gain an in-depth knowledge of specific concepts through assigning activities or roles to students. This technique may involve formulating and giving students interview questions that enable a faculty to know more about the students. It also involves students from the same group asking interview questions among themselves in turns.


                       The other cooperative learning technique is known as roundtables whereby a single question is used to generate answers and ideas from several students arranged in a roundtable structure. It is essential for the faculty to ensure that a question asked is able to generate more that one correct answer. The question should also be related to the course unit and be simply stated. The responses of various students can be discussed as a multitude or shared with the whole class (Jolliffe, 2007).


                       The third technique of cooperative learning is known as the focused listing technique. This technique is a way of obtaining definitions and description of several concepts. Focus listing technique requires students to give words describing or defining a given concept. The lists of definitions obtained from various students are used to form or facilitate a discussion in groups and discussion as a class. Combination of focused listing technique with other cooperative learning techniques can lead to development of a learning structure that is powerful.


                         The other technique that is noteworthy is known as structured problem-solving technique. This technique can be used in combination with other techniques. Group members are required to choose a problem or question that needs to be solved. Numbers are then assigned to group members and the task to be done discussed as a group. Each group member is also required to give a response to the problem in question without the help of other group members. Individuals from the group are identified by their specific numbers and asked to respond to the question (Jolliffe, 2007).


                     The other technique of cooperative learning is called one minute papers technique. Students are asked to comment on a given set of questions within a time period of one minute. One minute papers can be employed as a tool for teachers to begin the following day’s discussion session. The technique also enables facilitation of a group discussion and gives a teacher feedback on the level of understanding of students on a given study topic or material.


                  There are some elements associated with cooperative learning and they will be discussed below. These elements describe the conditions that facilitate cooperative learning. One of the conditions is positive interdependence whereby each student in a group is expected to contribute to the entire group’s academic excellence. Each group member should also have a contribution that is unique due to the assigning of different roles and resources to each student in a group (Jacob, 1999).


                    The other element or condition is face-to face interaction which involves explaining the ways of solving a given problem orally. This enables transfer and sharing of knowledge between students in a group. It also checks the students’ understanding and enables discussion of concepts learnt in class. The other role of this kind of interaction is to connect the present learning with the past learning (Jacob, 1999).


                     The other conditions necessary for cooperative learning to be effective are individual and group accountability, inter-personal and social skills and group processing. Social skills include several skills such as decision-making, communication, trust-building, conflict-management and leadership skills (Jolliffe, 2007).


                      There are so many examples of class learning activities and two of these examples are as following. The first example is the jigsaw whereby there is setting of groups containing five students. There is assigning of different learning materials to each student and at the end of it all each student is required to teach the other group members. The other example is think-pair share whereby students get in pairs and share or exchange thoughts on various questions given by teachers or instructors. The above examples have proved to be successful in facilitating cooperative learning (Gillies, 2007).


Benefits of cooperative learning

                 Research has shown that cooperative has more advantages compared to individualized and competition learning. It is evident that cooperative learning leads to higher individual achievement and achievement as a group compared to individual learning. The other benefit is that cooperative learning leads to acquisition of high-quality reasoning strategies that are transferred from the group to individual group members. This leads to generating a lot of ideas and solutions to given problems since each group member gives a new and unique idea or solution (Jolliffe, 2007).


                      Cooperative learning gives learning a social concept or aspect which is beneficial since it encourages a student’s education. The other benefit is that it allows students to be flexible and meet other students from different cultures and backgrounds.


                   Cooperative learning is known to enhance student learning through various ways. First of all this type of learning motivates students to learn materials given. It also ensures construction of knowledge by individual students and passage of this knowledge to the entire group (Jacob, 1999).


                  In conclusion, cooperative learning is the best method that should be employed by students since it has numerous advantages and benefits. Moreover, it is the surest way to students’ academic excellence.


References

Gillies, R. M. (2007) Cooperative learning: integrating theory and practice. SAGE Publications.

Jacob, E. (1999) Cooperative learning in context: an educational innovation in everyday  classrooms. SUNY Press.

Jolliffe, W. (2007) Cooperative learning in the classroom: putting it into practice. SAGE Publications.


 

Janet Peter is the author and is associated with meldaresearch.com which is a global research papers 24/7 provider. If you would like help in essays, research papers, term papers and dissertations, you can visit ResearchPapers247.com

Sustainable Procurement in the UK and EU Countries

 


Introduction

                   Sustainable procurement can be defined as all issues regarding policy through procurement. Public procurement strives to help to achieve all objectives of a given policy. This paper will analyze the effectiveness of sustainable procurement in the UK and EU countries.


 Discussion

How effective is sustainable procurement in the UK and EU Countries

                      The sustainable procurement in the UK is consistent with regard to the procurement rules set by the EU and this consistency enhances the effectiveness of sustainable procurement. Ever department has a lead policy that function s or aims to achieve the set objectives using effective ways. Examples of these lead departments are the Department for education and skills whose role is to promote adult basic skills and the Department for Environment Food and Rural Affairs whose role is to promote green issues. The availability of these lead departments has proved to be an effective way of achieving the set objectives to enhance sustainability (Great Britain: Department for Environment, Food and Rural affairs, 2005)  


                   The other effective way of promoting sustainability is seeking guidance from Office of Government Commerce (OGC). OGC functions in helping the lead departments with sustainable procurement and this makes the sustainable procurement more effective. The OGC Functions in advising the departments on the ways they can employ to achieve a sustainable procurement conforming to the Government’s Value for money policy and the rules of the EU (Farnworth and mike, 2009).


               Effectiveness of sustainable procurement can only be achieved if the sustainable procurement is compatible with the efficiency agenda. The OGC Functions as an advisory board to ensure that sustainable procurement is in line with efficiency agenda (Erridge, Ruth and John 2001).


References

Erridge, A., F. Ruth and M. John (2001) Sustainable procurement: public and private sector perspectives. Gower Publishing, Ltd.

Farnworth, C. and F. mike (2009) Sustainable Procurement. Chartered Institute of Purchasing & Supply.

Great Britain: Department for Environment, Food and Rural affairs (2005) The UK government sustainable development strategy. Great Britain: The Stationery Office.

Great Britain: Parliament: House of Commons: Environmental Audit Committee (2006) Sustainable procurement: The Way Forward; Third report of Session 2005-06;Report, Together with Formal Minutes, Oral and Written Evidence. Great Britain: The Stationary Office.

Helmink, J., J. Marie and D. Frits (2008) Sustainable procurement: a thematic review on Sustainable procurement in higher education. DHO Publisher.

Organization for Economic Co-operation and Development (2007) Institutionalizing sustainable development. OECD Publishing.


 

James Robinson is the Author and the Managing Director of MeldaResearch.Com a globally competitive top essay writing service which is the premiere provider of Essay Writing Services, Research Paper Writing Services at Term Paper Writing Services at very affordable cost. For 9 years, she has helped a number of students in different academic subjects.

 

Jay Marketing.

 


Job-oriented job analysis techniques

          In job oriented analysis the focus is on the various tasks and work activities that are to be performed in the specified job.  It has specific task description on task analysis, functional job analysis and job element method.  The position of Marketing Manager at Jay Marketing has these elements.  They include, overseeing market research and focus group, implement and researching on effective marketing strategies and best practices, and proactive approach to problem-solving.


 Worker oriented job analysis

          Worker oriented job  analysis focuses on  talents and traits that are necessary for the performance of the job in  examining broad human  behaviors that is required  in  work  activities(Raymark,  Schmit, & Guion,  1997, p 723-736).  Such qualities involve critical incident technique, and position analysis q1uetzionaaire.  In Jay marketing position, the position of a marketing manager requires one to provide leadership in resolving issues within the marketing department. The candidate should experience in marketing and excellent interpersonal and communication skills.  The candidate is required to have exceptional consultancy and management skills.


 The usefulness of job analysis

        The preparation of a job specification and job description helps the Human Resource department to hire the right workforce into the organization. Such a requirement helps in the understanding the needed qualities by employees that will provide optimum work performance.  Records of these descriptions should be stored for future comparisons. If the organization has to move to a higher level, the HR will consider adding more requirements and qualifications of needed candidates that will best elevate the position of an organization. Therefore the company will have to conduct another job analysis for this same position.


 The similarities and differences

             Time Warner careers web has a post in need of a marketing manager. The difference with the Jay Market post is that the candidate must be experienced in e-Commerce, consumer goods and home videos.  It is similar to the Jay marketing position for it requires educational qualification in business strategy and marketing (Time Warner, 2008) Main street station casino, brewery and hotel in Las Vegas require a marketing manager.  The post is similar to that of Jay Market because the candidate has to implement marketing plan and research that will effectively assist the company. The job requirement for this Las Vegas post however, wants a 21 year old candidate and must have necessary licenses (Body Gaming, 2009)


 Reference

Raymark, P Schmitt, M& Guion, R (1997) identifying potential Useful personality constructs for employee selection.  Personal psychology, 50, p 723-736.

Body Gaming, (2009) Main street station casino, brewery and hotel. Retrieved from

https://www.hrapply.com/

On May 26, 2010

Time Warner careers (2008)Marketing Manager, Brand Development. Retrieved from

https://careers.timewarner.com/

On May 26, 2010


Janet Peter is the author and is associated with meldaresearch.com which is a global research papers 24/7 provider. If you would like help in essays, research papers, term papers and dissertations, you can visit ResearchPapers247.com

Components of a sales process

 


 Order fulfillment

 Order fulfillment is one of the components in the sales process that a web designer can pay attention to. The customer’s orders are the ones that put supply chain in motion.  In the provision of customer service, a web designer has to file the order effectively and efficiently. Order fulfillment is all about meeting customers request while at the same time minimizing the total cost of delivery.  In order to do this, the web designer has to implement cross functionally with the coordination of key customers and supplies which is more than logistics.  The design features should include product inquiry where a potential client would inquire about the full information of a desired product. The features should include mode of delivery stating the duration between ordering payment and delivery of the product.


 Payment

Most ecommerce transaction is done through credit cards. The web designer will need to open a merchant account and choose an online process service pf payment e.g. Money Zap, Pay Pal or CyberCash.


 Delivery delays

In cases where there is delay in delivery, the web designer has to give room for any unforeseen delay.   Impediment can be one of the reasons for delay and for this; either party is entitled to cancel the agreement especially when the impediment has lasted for more than a week. The designer should inform the client in changes of time of delivery.


 Allen Organ Company

Allen Organ Company was formed in 1937 by Jerome Markowitz.  It is a company based in Macungie, Pennsylvania in the US. Allen is a company that first introduced a digital musical instrument in 1971. It specializes in installed electronic instruments worldwide.  The instruments include digital theater organs and pipe organs.  Allen employs a digital processing technique known as Convolution reverb, which is used both in hardware and software musical Instruments.  The website has a valid certificate as a strong identity of its authentication through which secure communication can be conducted.  The company offers top quality speaker and audio speaker systems to ensure high-quality sound production. There is no cheapest product available in this company but it has cost effective cost of maintaining a pipe organ


 Metadata

The problems of metadata in the US are becoming wide spread which include discovery of metadata by parties.  Metadata are sensitive information which can include detrimental data that is private. It is therefore, an unsafe method of keeping data because sensitive data can be leaked to unwanted people.


 Reference

Allen Organ Company (2010) the largest builder of organs I n the world.

Retrieved from

http://www.allenorgan.com/

On May 25, 2010


James Robinson is the Author and the Managing Director of MeldaResearch.Com a globally competitive top essay writing service which is the premiere provider of Essay Writing Services, Research Paper Writing Services at Term Paper Writing Services at very affordable cost. For 9 years, she has helped a number of students in different academic subjects.

 

The selected organization

 


The selected organization is General Motors which is popularly referred to as GM a leading company in the automobile industry. The company is based in the United States with its headquarters being based in Detroit, Michigan. GM is generally concerned with the manufacture of trucks and cars in over thirty four countries in addition to offering motor vehicle services in over one hundred and forty countries. The company is ranked as the largest motor vehicle manufacture in the United States while world wide it is ranked third with respect to revenue generated per year (General Motors. 2010).The main brands of vehicles manufactured by GM are Buick, Cadillac, Chevrolet, Holden and Opel.  The number of brands was streamlined in 2009 which saw some brands such as Hummer and Pontiac being eliminated from the firm.


The average sales of the company are usually above 2million dollars annually although the recent global crisis had a negative impact on the company (General Motors. 2010).Due to its world wide presence, GM has an employee population of 244, 500 working in different countries as well as in different capacities. The home country has the largest percentage of employees standing at 112,000 while other countries possess smaller percentages dependent on the size of the plant (General Motors. 2010).Over the years, GM has experienced very few strikes organized by employees as the firm has developed a conducive working environment for all in addition to provision of appropriate motivation. However, in September 2004 employees of GM in the United States staged a boycott which called for a tentative agreement to be signed which guaranteed the employees provision of adequate health care facilities in addition to services which were affordable to them all (General Motors. 2010).


 The selected situation

Workplace absenteeism involves a situation whereby the employees call in sick or else they fail to turn up a work due to unavoidable circumstances which may be valid or invalid. Workplace absenteeism usually has significant effects on the productivity of a firm in addition to overburdening of other employees who have to step in the place of those who did not turn up (Smith, 2010).As the industrial field continues to grow and advance towards competitiveness, the performance of human resource is often determined by employee attendance, their productivity and commitment to the organization. Therefore, it becomes quiet difficult to minimize incidences of absenteeism and the costs which are associated with lose of human capital which results from inadequacy (Smith, 2010).Employee attendance and absenteeism if often linked to various factors such as poor health or other problems in the home set-up.


Though not frequent, most employees fail to show up at work under the pretense that they are unwell. Employees who take leave by citing false claims could be avoiding the workplace environment or else they could be avoiding the responsibilities assigned to them. Degree of safety in the working environment as well as presentation of unwelcoming surroundings are reason enough to make employees stay away from the workplace (Smith, 2010).  Most organizations have developed mechanisms of establishing the causes as well as frequency of absenteeism such that they are able to work on the causes to minimize the economic losses. Among them are absence management policies which establish ways of respecting human values and the contribution of employees when all other factors are stable (Smith, 2010).


 Motivational theories in employee absenteeism

Employee motivation is quite crucial in educing the frequency of absenteeism especially for employees who seek leave out of pretense. A major theory which is applied in employee motivation is valuing each and every member of an organization. Valuing may include appreciating the work or role played by various individuals whether it is carried out by professionals or by casuals. Employees who are made to believe that their responsibilities and tasks are no longer a way of making money but a career are more willing to get to work other than those who seek only financial fulfillment in their workplace (Gannaway, 2010).Similarly, financial gain may be a motivation especially where employees are accorded perks based on their performance. Employers who have applied such motivational theories such that any employee who posts exemplary performance is rewarded have seen a decline in employee absenteeism. Rather than an employee from such a firm opting for a sick leave to avoid going to work, they will be willing to arrive early and spend more time at work in a bid to increase their productivity.


Such a situation boosts the performance of all employees and the problem of absenteeism is solved by rewarding those who perform well (Gannaway, 2010).The organizational culture is also critical in determining the employee attendance in that a culture which does not provide equal opportunities for al workers proves to be a turn off for many. Employees always wish to work for a firm which encourages a sense of belonging for all in that the whole work force is seen as a bigger family. The attitude posted by management concerning its employees plays a key role in ensuring that they are motivated to turn up to work the following day or not. Neglect of employees not only causes demoralization of employees as well as a hazardous environment which may result in severe emotional and physical injuries (Gannaway, 2010).Research has shown that firms which provide proper motivation as well as application of adequate strategies increase employee commitment and attendance hence eliminating avoidable absenteeism (Gannaway, 2010).


 The role of organizational leadership in employee’s absenteeism

Organizational leaders have a role to play in ensuring that their employees are able to carry out their responsibilities efficiently. This may include provision of the right environment which is void of hindrances and full of motivational factors (Smith, 2010). The management has a role to play in enhancing that all employees are appreciated as well as accorded all due respect. This is achieved by eliminating all forms of discriminatory remarks and boundaries such that all employees are given equal opportunities to prove their worth. Similarly, all employees should be presented with equal chances to explain the legality of their absenteeism especially where management may doubt some facts about the frequency (Smith, 2010).  


Absenteeism as a result of injuries obtained in the course of duty or within the vicinity of the workplace can be prevented by putting in place various measures which will reduce such occurrences. Employees have limited opportunities of presenting a safer working environment and it is upon the management to execute such initiatives (Smith, 2010).  Despite all these factors, organizational leaders who invest in strong relationships between the management and employees increase two-way communications among the two groups which fosters understanding for all. Employee loyalty may be earned this way and with time management is able to get a clear picture of the situation at hand which reduces employee absenteeism as the problem are catered for in advance (Smith, 2010).


 The role of power and influence in employee absenteeism

Most organizations which are least affected by employee absenteeism have enacted policies which cater for paid out sick leave such that at the end of an employee tenure, the amount which was accumulated is paid out. This reduces the number of days an employee may opt for a day off especially if the sickness is minor. However, many organizational leaders tend to exclude casuals as well as non-career employees from such schemes which may reduce their absenteeism. In such instances only those who hold key positions are provided with the details and they benefit while the others are left out Meisel, (2008).Managers and heads of various departments have significant roles to play especially in influencing members of their sectors to avoid habitual absenteeism. Policies which analyze necessity of absenteeism should be formulated by those in power as they are more influential due to the responsibilities assigned to them Meisel, (2008).


 References

Gannaway, D. (2010), motivation and absenteeism: employee motivation. Retrieved on                 June 4, 2010 from: www.true-motivation.com

General Motors (2010), General Motors Corporate Website. Retrieved on June 4, 2010                  from: www.gm.com/

Meisel, S. (2008), workplace deviance as organizational resistance. Organizational             Management Journal. Vol. 5, pp. 181-183

Smith, N.P. (2010), how to control employee absenteeism in the workplace. Retrieved on              June 4, 2010 from: www.brighthub.com/office/entreprenuers/articles/64682.aspx.


Janet Peter is the author and is associated with meldaresearch.com which is a global research papers 24/7 provider. If you would like help in essays, research papers, term papers and dissertations, you can visit ResearchPapers247.com

 

Ggi Marketing Strategies

 


 The major recommendations in the team’s marketing plan

One strategy that GGI should employ to increase the sales of its products is by improving product differentiation. This involves adding the number of products which are being produced by the company. This can be achieved by including house ware as part of the products as they are closely related to the other products which are part of GGI. This creates room for existing customers to sample and learn about the new products as they check out for their favorite products. Hence, GGI will be in a position to increase the client base without having to market the new products to customers. This method has worked in various institutions which maintain strong client-supplier relationships such that the customers will be responsible for brining in new clients Fifield, (2007).


The other area which GGI needs to improve on is the packaging of their products especially the fact that they deal with décor and gifts. People who are purchasing such items expect to find them wrapped in colorful attractive packaging but not a brown wrapping. Although, this is an added expense, it will be recovered as the sales are predicted to increase due t the new attractive wrappings on the gifts and items. Consequently, the items can be repackaged into various packages with different colors as well as having different specific wrappings for items which are closely related Fifield, (2007).The other marketing strategy involves opening new outlets for GGI products such that there will be different locations dealing with different lines of goods. The outlets could be rebranded as well as the items being sold by GGI in the new locations so as to regain their market share as well as widen the existing market. Use of a stronger brand image has been known to create quite impressive results in companies which use that strategy Fifield, (2007).


 Marketing metrics which are crucial to GGI at the moment

Advertising is a key marketing metric that would be important to GGI especially with the idea of using a new brand name and change of packaging. By positioning the brand and products way above the rest when it comes to marketing as well as carrying out aggressive advertising becomes the best alternative for new and existing products to regain their market share. Advertising as a way of marketing good should not be restricted to use of the media houses but rather more diverse ways of doing the same should be considered such as use of online advertising services. The slipping revenues as well as flat sales shows that a lot needs to be done in terms of advertising. Use of more appealing wrappings as well as catchy brand names for the various items will ensure that the clients are able to recognize and remember the name of their favorite products Farris,  (2006).GGI should establish ways of creating close relationships with their clients as a way of increasing their market share. Customers are very essential in the operations of any business such that they are able to pass information regarding the products being offered by accompany to their friends. This way through word of mouth and the good will of customers, GGI will regain its lost market as well as increasing customer loyalty to these products Farris, (2006). 


  References

Farris, P.W. (2006), Marketing metrics: 50+ metrics every executive should master.            Pearson Education

Fifield, P. (2007), Marketing strategy: the difference between marketing and markets. 3rd ed. Elsevier. 


James Robinson is the Author and the Managing Director of MeldaResearch.Com a globally competitive top essay writing service which is the premiere provider of Essay Writing Services, Research Paper Writing Services at Term Paper Writing Services at very affordable cost. For 9 years, she has helped a number of students in different academic subjects.

 

© 2018: AcademicWritingTips.Org, All Rights Reserved | Innovation Theme by: D5 Creation | Powered by: WordPress